A fast way to decide whether an idea deserves six months of your life.
Most ideas die from being interesting rather than being wrong. This filter is designed to kill an idea in twenty minutes so you do not spend six months finding out slowly.
Run these in order
Who exactly loses money, time or standing if this problem stays unsolved? If you cannot name a person, you have a topic, not a business.
What are they doing about it today? Every real problem already has an ugly workaround — a spreadsheet, a nephew, a WhatsApp group. If there is no workaround, there is probably no pain.
How often does the pain happen? Weekly pain builds a business. Annual pain builds a project.
Can you reach fifty of these people in the next fourteen days without paying for ads? Trade groups, estate WhatsApp groups, market associations, a supplier who already sells to them.
What is the smallest thing you could charge for next week? Not the vision — the first invoice.
The trap to avoid: answering question one with a demographic. "Young professionals in Lagos" is not a buyer. "Salon owners in Surulere who turn away walk-ins because they cannot track bookings" is a buyer, because you can go and find eleven of them this week.
Turn this into your next move.
Answer five questions and Nurj writes the exact AI prompt for your business and stage. Free to start.