Nurj playbooks

Guides for every stage of your side hustle

Practical, Nigeria-specific playbooks. Free guides are open to everyone; the full library of 52 comes with Builder.

Validation

Prove a painful problem exists before investing deeply in the solution.

The five-question idea filterA fast way to decide whether an idea deserves six months of your life. · 7 min
Define one buyer, not a marketNarrow the person, moment and pain until outreach becomes obvious. · 9 min
Praise versus purchase intentBuilderHow to identify commitment signals hidden inside customer conversations.
Size the opportunity on one pageBuilderBack-of-envelope naira maths to check the prize is worth the effort.
Book ten interviews in seven daysA practical WhatsApp, DM and in-person outreach sequence. · 11 min
Questions that reveal real painBuilderReplace hypothetical questions with behaviour and consequence questions.
Turn interviews into a pilotBuilderTranslate repeated language into one narrow paid experiment.
Test demand on WhatsApp StatusBuilderUse Status, groups and broadcast lists to see who actually asks to buy.
Pre-sell before you produceBuilderTake deposits or paid pre-orders before spending on stock or tools.
A ₦10,000 demand testBuilderSpend a small, fixed amount to measure real interest, and read the result honestly.
Test price with three numbersBuilderFind what people will actually pay before you print a price list.
CAC business name registration in plain EnglishBuilderWhat to register, when it is worth it, and how the online process works.
Separate business money from personal moneyBuilderOne account, one simple record, so you always know if you are making money.

Package the value clearly, ask for the sale and build a repeatable client pipeline.

Your first ten clientsBuild a weekly outreach rhythm across warm contacts, DMs and referrals. · 12 min
Cold messages that earn repliesObservation, relevance, proof and an easy next step. · 8 min
Follow up without chasingBuilderA three-touch sequence that keeps dignity and increases response rate.
Sell daily on WhatsApp StatusBuilderA simple posting rhythm that turns your contacts into a steady trickle of orders.
Price the outcomeMove beyond hours and create three packages buyers can compare. · 11 min
Build an offer people say yes toBuilderBundle the outcome, the proof and the guarantee into one clear deal.
Discounts without killing your marginBuilderWhen to discount, how much, and what to ask for in return.
A one-page presence that sellsBuilderWhatsApp Business catalogue, Instagram bio and a link that does the selling.
Invoices, receipts and simple recordsBuilderLook established and get paid faster with clean paperwork.
Collect testimonials that convinceBuilderAsk at the right moment, get permission, and use proof that feels real.
The 20-minute proposalBuilderA concise proposal structure that reduces confusion and delay.
Deposits and payment termsBuilderProtect cash flow with clear Nigerian-market payment language.
Handle "it is too expensive"BuilderRespond to price objections without dropping your price.

Increase revenue without allowing workload and complexity to grow at the same speed.

Raise prices without dramaA new-client pricing strategy and an existing-client communication script. · 9 min
Package outcomes, not hoursBuild a three-tier offer designed to make the middle option compelling. · 12 min
Find the work only you should doBuilderSeparate founder judgment from tasks that can be systemised or delegated.
Document one process in one hourCreate a useful SOP without turning your business into bureaucracy. · 10 min
Projects into retainersBuilderTurn successful delivery into recurring monthly value.
A content system that compoundsBuilderPublish one insight each week that demonstrates commercial judgment.
Your first hire or freelancerBuilderWrite the role, run a paid trial task, and agree terms before day one.
Delegate without losing qualityBuilderHand work over with checklists and examples, then inspect instead of redoing.
Staff, contractors and the law: the basicsBuilderEmployment letters, pension and PAYE in plain language, and when to get help.
Know your numbers every monthBuilderA one-page monthly profit, cash and margin check you can do in an hour.
Small business tax basics under the 2025 tax lawsBuilderTIN, what the new rules mean for small businesses, and records to keep.
Get paid on timeBuilderStop late payments with terms, reminders and a firm but polite escalation.
When to register a limited companyBuilderBusiness name versus Ltd: liability, credibility, cost and the right moment to switch.

Replace salary risk with runway, contracted revenue and a deliberate transition plan.

Calculate your six-month runwayPersonal burn, business burn and the amount that creates decision freedom. · 10 min
The salary replacement modelWork backwards from take-home pay into clients, pricing and retention. · 12 min
Never let one client own your futureBuilderUse a concentration rule to reduce the risk of sudden revenue loss.
Your 90-day exit countdownBuilderTurn an exit date into weekly commercial and operational milestones.
Resign without burning the bridgeBuilderProtect reputation and leave room for your employer to become a client.
The first 30 days full-timeBuilderBuild structure before freedom turns into reactive work.
Read your employment contract firstBuilderSide-business, confidentiality, non-compete and IP clauses to check before you resign.
Health cover, pension and savings after the payslipBuilderReplace what your employer quietly provided, before you need it.
Your personal tax once you leave PAYEBuilderRegister, file and pay as a self-employed person under the new rules.
Tell your family you are going full-timeA conversation plan with numbers, so support replaces worry. · 9 min
Build your support circleBuilderMentors, peers and accountability that keep you moving when it gets quiet.
Signs you are ready to quit, and signs you are notBuilderA clear checklist so the decision rests on evidence, not frustration.
Negotiate a part-time or contract exitBuilderAsk your employer for a gradual transition that pays you while you build.

Turn this into your next move.

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